About Us
Who Are We?
Auramel was born from a pursuit of beauty — a beauty that is not only shaped by the wonders of nature, but also enriched by the depth and flow of cultural heritage.
In China’s Xinjiang region, a vast land that stretches across the Eurasian continent, the majestic Tianshan Mountains rise above the sweeping Taklamakan Desert. This land carries the enduring legacy of the ancient Silk Road.
Along this historic trade route that bridged East and West, pearls were once among the most treasured gems. Accompanied by the sound of camel bells, they traveled across millennia, flowing from the East to the West — and became cherished adornments in the jewelry of Uyghur women.
The Meaning Behind “Auramel” | A Rhythm of Culture and Radiance
Auramel is derived from the fusion of “Aura” and “Melody.”
Aura — Symbolizing the soft, luminous glow of pearls, it also embodies the innate elegance and grace of Uyghur women.
Melody — Echoing the rich musical, dance, and poetic traditions passed down through generations in Uyghur culture, like the lingering sound of camel bells drifting over the Taklamakan Desert — gentle, profound, and timeless.
Why This Pearl Origin? | Continuing the Legacy of Silk Road Pearls
From the Silk Road to Modern Jewelry | The Cradle of China’s Freshwater Pearls
China is the world’s largest producer of freshwater pearls, accounting for 70% of the global output and 80% of the national supply. Zhuji, known as the "Pearl Capital of China," is home to pristine lakes and a mild, humid climate — the perfect environment for cultivating some of the world's finest freshwater pearls.
Renowned for their exceptional luster, purity, and naturally unique shapes, these pearls carry both the brilliance of nature and the enduring heritage of a thousand years.
More Sustainable and Accessible Than Saltwater Pearls
Compared to traditional saltwater pearls, freshwater pearls are cultivated in a more eco-friendly and sustainable way. They offer greater production stability and come in a wider variety of colors and natural shapes.
Modern consumers increasingly seek personalized jewelry, and freshwater pearls provide endless possibilities for unique designs — transforming pearls from a symbol of old-world luxury into a graceful accent for everyday life.
Carrying Culture, Conveying Beauty
If Xinjiang was once a hub for pearl trade along the ancient Silk Road, then today, we hope Auramel can once again reconnect this cultural bridge between East and West.
From the pearl-adorned traditions of Uyghur women in Xinjiang to the refined pearl cultivation craftsmanship in Zhuji, Zhejiang — we aim to weave the radiant legacy of the Silk Road into modern design.
To us, a pearl is more than just an ornament; it is a continuation of culture, and an expression of beauty.
